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Omar Group
PPC Case Study Client Omargroup.com (www.omargroup.com) Business CPA Tax Consultant and provides marketing for other tax firms. Search Engine Google Challenges Over the past year, there was less targeted traffic with low CTR and conversion tracking was not proper. Goals Increase the traffic, increase in ROI in terms of conversions and increased CTR. Starting Date 06-10-08 Previous Statistics
  • Duration
  • Clicks
  • CTR
  • Cost
  • Conv. Rate
  • Cost/Conv.
  • Conversions
  • 01-16-09 - 02-21-09
  • 116
  • 0.55%
  • $171.58
  • 35.34%
  • $4.18
  • 41
Our Action
Through strategic planning and execution of
  • Accurately implemented conversion tracking
  • Adding more targeted keyword with correct match type
  • Intelligent Campaign restructuring and organization
  • Intelligent use of keywords in the add copies
  • Stringent A/B split testing of Ad Positions through planned bid strategy
 After Implementing Conversion tracking
  • Duration
  • Clicks
  • CTR
  • Cost
  • Conv. Rate
  • Cost/Conv.
  • Conversions
  • 03-16-09 – 04-21-09
  • 250
  • 1.35%
  • 363.44
  • 44.80%
  • $3.25
  • 112
Summary Clearly the goals have been met. Conversions have been doubled with a low cost per conversion. Click through rate has also increased. Client Testimonials “Would highly recommend”