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Search Engine Marketing
  • If your website is absent from search engine index, you don't exist for potential online shoppers.
  • Whether you sell products/services online or not, your presence in search engines will determine your popularity among current and prospective customers.
  • Every website is unique and may have unique business objectives. Our Website Promotion services are designed such that they can be customized to achieve your online goals.
Our Website Promotion services include: Search Engine Optimization (SEO) Search Engine Optimization (SEO) helps to improve organic search engine rankings of a website. We employ strategies and techniques that are approved by search engines to help websites improve their online presence.We study the competition and the industry to provide a customized solution for your needs. We use a combination of various strategies to improve website rankings. These include:
  • Initial Website Analysis
  • Keyword Development
  • Content Optimization and Submission
  • Reporting and Maintenance
  • Building Link Exchange Programs
  • Creating inbound links
  • Link Building Status Reports
  • Article Promotion
  • Press Releases
  • Business and Classified listings
  • Participation in forums and message boards
  • Blogging
  • Social Bookmarking
  • Directory Submissions
 Pay per Click (PPC) Our Pay per Click (PPC) Campaign Management service helps you advertise on search engines and get instant traffic! Intelligently managed campaigns help a website to be promoted on various keywords selected by you when a particular search is performed on a particular search engine in minimal bid amount. Our PPC management services significantly improve your return-on-investment by reducing costs, increasing traffic, and saving your precious hours of management time. Broadly, our PPC campaign management service involves:
  • Keyword and bid rate study: We will find the most focused and best keyword combination for your website
  • Ad copy creation: We employ professional copywriters to create effective ads which are then tested to figure out the best ad copy combination for your site.
  • Landing Page Evaluation: We evaluate the landing pages of your site and recommend changes to improve conversion rate.
  • Account Creation: We would be creating your PPC account in the 3 major search engines namely Google (Google Adwords Program), Yahoo! (Yahoo Search Marketing).
  • Bid Management: We would help you set a maximum bid threshold here and also maintain your ad rank by constantly monitoring your bids and changing bid rates as the competition changes.
AdWords Qualified Individual Google GrayCell Technologies is Qualified to be part of the Google Advertising Professionals program.

A GrayCell Team Member has passed the Google Advertising Professionals Exam and has met the other requirements in order to achieve this level of recognition.
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