“Content is king.” This quote is famous among marketers who have long recognized the importance of high-quality, informative, and relevant content to engage, educate, and nurture lifelong customers. Content marketing is vital in any digital marketing strategy, especially if you consider it can get three times more leads compared to paid search advertising. But many…
When Six Degrees was first created in 1997, people viewed it as a platform where you could just create a profile and start making friends. Two decades later, after the invention of the first blogging site in 1999, social media has become a platform not only for the young generation to meet friends and have…
If you are in the eCommerce sphere, you have no doubt noticed the trend toward omnichannel and multichannel marketing. What you may not know is that there is a marked difference between the two approaches. If you want to take your business to new levels, omnichannel marketing is the method you’ll want to emulate. The…
The biggest dilemma that most of the app marketers face is user acquisition. While the number of mobile apps in leading app stores has hit new heights, only a handful of them contributes to growing the user base. A 2018 report from Statista found 2.1 million Android apps on the Google Play Store. The iOS app store is also…
A payment gateway is an essential tool for online businesses to reassure prospective customers that their website offers a safe and secure way to buy goods or services. An online checkout can make or break a customer experience, with a staggering 50% of customers not finalizing their purchase if the preferred payment method is not…
Globally, apps have continued to grow in importance as more businesses continue to leverage on it to promote their products and services online as well as to effect better customer relationships. This post is all about elaborating on the benefits your business can derive through the mobile apps. There is no limitation on the type…
Anyone who has worked in the digital industry knows what it takes to be a good juggler. You edit new copy for a website while at the same time listening to a strategic conference call with a different client. While doing those two things, you remember that you need to find a designer for that…
How many times have you found yourself watching Stories posted by an Instagram influencer or a product review by a YouTube vlogger when contemplating whether to purchase an item or not? The hype surrounding influencer marketing is real, and a lot of facts and numbers back this view. A fascinating piece of data revealed that 49%…
Java is one of the most popular programming languages and with increased usage of AWS and its various services and platforms, its popularity has increased manifold. AWS Lambda, introduced in Nov 2014 is an event-driven, serverless computing platform provided by Amazon as a part of Amazon Web Services. It is a computing service that runs…
Technology has grown to a rate where it now puts organizations at risk of cyber-attacks. This problem continues to compound as technologies become more advanced. The cost of data breaches is expected to be over $20 trillion by the end of the year. Hackers are creating bigger threats than ever, while companies continue to lose…
